In Illinois, Romney courts the female vote

The latest Elon University Poll showed that 51% of women approved of President Obama’s job performance, compared with 38% of men. Part of that gender gap is attributed to the Republican candidates’ focus on social issues, such as contraception, abortion and same-sex marriage.

Mitt Romney, for one, is making an effort to court female voters.

While women are hardly monolithic in their politics, the Romney campaign is urgently trying to shift the conversation back to the economy from more divisive social issues….

“You’ve got moms that are driving their kids to school and practice after school and other appointments, and wonder how they can afford putting gasoline in the car, at the same time putting food on the table night after night,” he said. “This president doesn’t understand the economy. He’s an economic lightweight, and he’s made decisions that have hurt the American people.”

The message could resonate well in North Carolina. The Elon Poll showed that women are less approving of how the president has handled the economy.

— John Robinson

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