Thom Tillis’ challenges

Two months ago, the name Thom Tillis was recognized by 38% of respondents in our poll. In the latest poll, he’s turned that around and has a 63% name recognition factor.

Now that he towers over his opponents in the GOP primary, let’s take a moment and assume he’s going to be the GOP nominee to face Sen. Kay Hagan in November.

He has several challenges:

* Of those who recognize his name, 46% don’t know enough about him to express an opinion.

* Of those who recognize his name, 21% think favorably of him, but 32% do not.

* 33% of respondents who said they had an unfavorable impression said that they didn’t like his conservative positions. (13% said they didn’t like his television ads.)

* On the other hand, 34% of respondents who said they had a favorable impression said they liked his conservative positions and think he will do a good job.

You can look behind the numbers here, but the most predominant ones are in the “Don’t Know” category.

The general election is six months out, which is a lifetime in politics. Hagan hasn’t really begun campaigning actively or running many advertisements. As with most elections, the undecideds are up for grabs, but in this case, it is the undecideds AND the voters who don’t know who the candidate is.

— John Robinson

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